Design leader dedicated to cultivating a vibrant design culture and empowering organizations to create innovative, scalable, human-centered solutions.
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Since January 2025, I’ve been serving as Principal UX Strategist at Siemens within the Smart Building portfolio. Previously, I was Head of User Experience, where I established the global UX organization and embedded user-centric approaches across the business. I built and led a multidisciplinary design team of 30 professionals, supporting a diverse portfolio of 30+ products. Prior to joining Siemens in May 2022, I was a Design Lead at IBM Design, where I led an interdisciplinary design team focused on software and cloud platform solutions. My responsibilities spanned product vision, UX strategy, design operations, and creative direction.
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In 2020, I founded and co-hosted the Design at Scale Meetups alongside Morgana D'Almeida. We created a space for enterprise designers to connect, share insights, and explore the challenges of delivering delightful experiences and scalable products.
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In 2020, I joined the UX Rescue organization as a mentor for the next generation of UX designers, supporting them through real-world NGO projects. This initiative deeply resonated with me, as it reflects what design culture is fundamentally about: empathy, support, and making a positive impact.
User Interface: Interfaces for digital medias, IBM SPSS Statistics - Next Generation
Silver award in the Digital Tools and Utilities category for Project NX, IBM SPSS Statistics
Digital category: IBM SPSS Statistics - Next Generation
IBM SPSS Statistics
Interface Design and User Experience Design category: IBM SPSS Statistics
IBM SPSS Statistics
For the German language textbook “Die Sprachstarken” book volumes 7-9
The context is stronger than the concept
Crafting Better UX: A Collaborative Quality Framework
Kickstart a UX Org
Enhancing the human experience in buildings
Embracing the UX maturity journey for sustainable impact
What it takes to get hired in the UX Role of your dreams
Best practices to master legacy experience transformations
Introduction to Enterprise Design Thinking
Transforming a 50-year-old legacy product into a design award winner
Introduction to Enterprise Design Thinking
Introduction to Enterprise Design Thinking