Design leader shaping design culture and aligning human-centered strategy, experience, and decision-making to drive business impact at scale.
I work at the intersection of experience strategy, organizational design, and decision-making in complex enterprise environments. Over the past 10+ years, I’ve held senior UX leadership roles at Siemens and IBM, shaping human-centered direction across large-scale software, cloud, and smart-infrastructure portfolios. My work focuses on positioning experience as a strategic lever, from defining UX vision and operating models to enabling organizations to make clearer, evidence-based decisions.
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At Siemens, I served as Head of UX, leading the building and scaling of a global design organization across a broad product ecosystem. Later, I shifted my focus upstream, working closely with leadership and teams on strategic direction, building further on the foundation of the UX organization. Previously at IBM, I led interdisciplinary design teams working on enterprise software and data-driven platforms, combining research, strategy, and delivery in highly complex contexts.
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Beyond my core roles, I care about community, mentorship, and knowledge sharing. I co-founded the Design at Scale meetups (2021–2023) to create a space for enterprise designers to exchange perspectives on scale, complexity, and craft. I was also a mentor with UX Rescue, supporting early-career designers through real-world NGO projects, an experience that reinforced the importance of empathy and responsibility in practice.
User Interface: Interfaces for digital medias, IBM SPSS Statistics - Next Generation
Silver award in the Digital Tools and Utilities category for Project NX, IBM SPSS Statistics
Digital category: IBM SPSS Statistics - Next Generation
IBM SPSS Statistics
Interface Design and User Experience Design category: IBM SPSS Statistics
IBM SPSS Statistics
For the German language textbook “Die Sprachstarken” book volumes 7-9
For the German language textbook “Die Sprachstarken” book volumes 7-9
The context is stronger than the concept
Crafting Better UX: A Collaborative Quality Framework
Kickstart a UX Org
Enhancing the human experience in buildings
Embracing the UX maturity journey for sustainable impact
What it takes to get hired in the UX Role of your dreams
Best practices to master legacy experience transformations
Introduction to Enterprise Design Thinking
Transforming a 50-year-old legacy product into a design award winner
Introduction to Enterprise Design Thinking
Introduction to Enterprise Design Thinking